Our Story

HushHush Hounds is an Idea-to-Product initiative incubated by StoryBoats™.

We’re a crew of like-minded people who just happen to love dogs, as much as telling stories. Some of us being pet parents ourselves, we want to explore and unpack the deep, under-represented emotional relationships that dogs and their humans share.

Observing that India’s pet marketplace is mostly devoid of this, we’ve created a family of canine characters who play out wacky storylines. With HushHush Hounds, dogs get their own voices for the first time. So much so, that our furry friends run a world of their own - with two rival detective agencies!

Our Mission

We aim to draw passionate dog owners into a thriving community through our platform,
catering to their pets’ lifestyle and well-being needs

Apart from delivering great products, we also want to help the lesser fortunate hounds,
and do our bit to change the ecosystem.

CSM

MUDITA SETH

CSM

Once petrified of dogs, a chance encounter with a playful little Spitz in her colony got Mudita to reassess her stance. Later, visits to NGOs attending to strays made her realize, dogs were a great judge of her fine character! With a nose for success, she’s now hot on the trail of HHH prospects.

Design Team

SUPRIYA BERRY & JEEVAN GEORGE

Heads of Design

Of decidedly different breeds, our creative honchos come into their own as a pack of two. Supriya, who once had five dogs, admires their sensitivity and how they always ‘get’ our emotions. Jeevan, a fan of their welcoming nature, is as inquisitive as they come – often landing himself in trouble!

Founder & CEO

ANTONY RAJKUMAR

Founder & CEO

He dreamed it. He named it. He made it happen. Meet Antony, the top dog at HHH. Strategic thinker, compulsive doer and occasional barker – only when it calls for it, or so he says – our creator loves the thrill of chasing after ideas before others do… and gnawing at them to perfection.

Chief Story Teller

SANDEEP VARMA

Chief Story Teller

Sandeep thinks he has the acting chops, not realizing he’s in a minority of one. He firmly believes, he’s vastly superior to the dogs of HHH. (Now, if only they took him seriously.) Digital marketer and flop (shhh) actor, our eccentric Hushman tells their stories in the delusion that he’s the real star.

Writers at Large

UDDALAK GUPTA & ANAHITA RAY

Writers at Large

Architects by training, Bengali by birth and moody by nature, our writers like the pen in their paws. Uddalak’s fondest memory as a boy, is of his dog following him to school! Not allowed one at home, Anahita loved dogs from a distance – at her aunt’s and friends. A Beagle will do nicely, she feels.

Product Development Manager

ARVINDER KAUR

Product Development Manager

We call her Dimple. Avid mom to Scooby and Tiger, her Golden Retriever and German Shepherd, she lives and breathes dogs – knowing more about their pet peeves and loves, than most parents. To our product pro, there can be no life without dogs. Simple, says Dimple.

Strategy Head

ASTHA SIRPAUL

Strategy Head

For long a cat person, Astha’s opinion about dogs changed after she met her canine-loving husband. Our guardian of brand strategy now sees a kindred spirit in the St. Bernard – friendly, approachable, vigilant and yet, always on the lookout for insights. Thankfully, she’s a lot smaller.